Red light public dancer

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This interactive red light pedestrian stop signal engages and entertains the public to ensure that pedestrian stop and wait until it’s safe to cross.

The concept is part of the ‘Smart Ideas’ promotions from the Smart car company and advertising agency BBDO Germany. However, it’s concerning that in order to encourage pedestrians to stop, wait and obey signs for their own safety it is needed in the first instance.

Seriously, it’s not about pedestrians waiting but rather vehicles having the priority too often. So maybe drivers should be entertained while pedestrians cross?


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